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MoonLight Pillows in the News!
All proceeds go to the Breast Cancer Research
Foundation www.bcrfcure.org
and the Tiger Lily Foundation. Many media outlets will be
there including major magazines & TV. We're hoping that our story
can get out to the public so more women can have these soft pretty,
practical, pillows during the rigors of breast cancer treatment. The
event is on September 14, 2009.
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Mpls St.Paul Magazine, August 2008
Comfort specifically
designed for breast cancer postoperative recovery.
 When
a friend of Nancy Lindgren's underwent breast cancer surgery a
couple of years ago, she wanted, as anyone would, to do some-thing
to comfort and support her friend's recuperation. A spiritual
counselor practicing in South Minneapolis, Lindgren decided to move
"comfort and support" from the abstract to the literal. She
designed and sewed for her friend a pillow shaped, for obvious
ergonomic reasons, like a crescent moon.
Her friend appreciated the pillow so
much that Lindgren made more prototype versions of her "MoonLight
Pillow" for the Breast Cancer Center, Fairview, where staff began
handing them out to newly diagnosed patients. "That experience
really encouraged me to do it as a business," she says.
Relying on a $10,000 inheritance she
had held onto since her mother's death ten years ago, Lindgren
launched MoonLight Pillows last fall. She outsourced the
manufacturing of the pillows, not to China or Mexico, but to the
Minnesota Correctional Facility-Shakopee and Project Regina, a
Minneapolis-based nonprofit where newly arrived refugees are
prepared for employment in a sewing factory or alterations shop.
Besides making a profit, Lindgren
says, "my real goal is for every woman who goes through cancer
treatment to be offered one of these pillows. After a loved
one undergoes breast cancer surgery, it's hard to know what's an
appropriate gesture. The MoonLight Pillow is a great gift
because it really is so pretty and soft and comforting."
With a limited advertising budget,
Lindgren is relying on media coverage and word of mouth to market
her pillows. They are available in hospital gift shops,
including at Park Nicollet Jane Brattain Breast Center, as well as
at The Fairy Godmother at 38th and Grand Avenue in Minneapolis, and
via her website, MOONLIGHTPILLOWS.COM. - Jim Leinfelder.
St. Paul Pioneer Press
- October 2008
Click on this link to go to article:
http://www.twincities.com/ci_10696458?IADID=Search-www.twincities.com-www.twincities.com
MoonLight Pillows, L.L.C.
2908 42nd Avenue South
Minneapolis, MN 55406
(612) 868-2160
Media Contact:
Emily Pye and Mary Lower
http://www.sterlingcrossgroup.com
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MoonLight
Pillows
Click on pillow
for larger image and to order:
Pink
Lavender
Pink & Lavender
Limited Edition
Floral Print
Limited Edition
Healing Words
NEW!
Healing Sleep Shirt
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